Synchron

Logo Reveal

Cinema4D, Redshift, After Effects, RedGiant, Photoshop

Synchron is a medical tech company that implants a chip through the bloodstream, helping individuals with mobility issues control their daily lives via computer.
For those affected, Synchron represents a "light in the darkness," offering hope and a miraculous ability to regain control in a seemingly unchangeable situation. My goal was to visually capture this transformation, symbolizing the process of their lives being illuminated with newfound possibilities.In my mood board, I focused on examples where bright light emerges from dark spaces, emphasizing beauty, positivity, and a high-tech aesthetic. Inspiration came from 3D rendering techniques and how light can express movement and energy.

The sequence begins in a dark space, featuring a metallic exoskeleton resembling a medical device. As a mysterious spider passes by, the exoskeleton transforms into a fluid, web-like arm. This spider web conveys movement, beauty, and technology. As the transformation unfolds, light gradually fills the scene, representing the arrival of life and energy.The camera starts close to the spider and then pulls back, revealing the full transformation. By the third frame, part of the "S" in the Synchron logo emerges, and in the final shot, the entire logo is revealed, intertwined with the web. The web symbolizes the connection between medical technology and people. This sequence visually conveys how technology can bring vitality and hope to those who need it.

Theme: High-tech, Regeneration, Glowing, Transformation.